Miguel Lucas

Miguel graduated as a Telecommunications Engineer at UPM University of Madrid and has dedicated the last eleven years of his professional career to the application of new technologies for the optimization of business processes. Today his main focus is on consultancy and training in marketing and communication online. He has implemented projects redefining and redesigning online presence for major banks and large multinationals such as Repsol and Amadeus as well as for The Madrid Tourism Office.

Miguel began his professional career as an R & D engineer focusing on the creation and design of products for recovering information and on artificial intelligence. During this phase he led a project that created the first mobile search engine in Spain, a product that was subsequently acquired by Repsol, Telefónica España and the Ministry of Defence.

In 2003 he launched the photography web page dZoom, his main platform for exploring and developing online marketing. dZoom has become one of the principal reference points for photography on the net using the Spanish language. His blog boasts 43,000 subscribers and his audience is 900,000 visits a month. In 2008 dZoom became a leader in the exploitation for sales online for this type of site.

Miguel is often asked to give classes in different universities on information recovery systems and online development and has been chosen to serve on judging panels for awards for outstanding performance in the field of information recovery on the internet. Miguel also works part-time as Director for Innovation Management for Andanza Technologies.

I first met Miguel three years ago when he designed the internet strategy for Douglas McEncroe Group and I consider him to be number-one in the application of social networks for business in Spain. Over the last two years he has been an integral part of our team on major organizational change projects in which we use technology behind social networks to create virtual spaces for conversations in which a large number of employees can participate, a space that gets people really involved in the change process, making analysis of the problems richer, the generation of solutions more creative and the communication of advances more efficient. He is today a key member of the team.

Miguel Lucas belongs to my team